Digital Marketing e MarTech: trend, strumenti, piattaforme, esperienze

<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-768x432.jpg" class="card-responsive-img fit-img" alt="Il boom dei Podcast su Youtube: oltre 1 miliardo di spettatori mensili" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/03/03122427/shutterstock_1972135187.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

TREND
Il boom dei Podcast su Youtube: oltre 1 miliardo di spettatori mensili
03 Mar 2025
di Redazione Digital4 
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<img width="768" height="435" src="https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-768x435.jpg" class="card-responsive-img fit-img" alt="Pinalli investe nell’omnichannel: una nuova strategia per il beauty retail" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-768x435.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/26101413/Pinalli-Store-Milano_Cegid-PR-3.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
Pinalli investe nell’omnichannel: una nuova strategia per il beauty retail
27 Feb 2025
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Data Driven Marketing: 6 regole d&#039;oro per il successo" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/13161256/data-driven-marketing-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

guide e how-to
Data Driven Marketing: 6 regole d'oro per il successo
26 Feb 2025
di Redazione Digital4 
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-768x432.jpg" class="card-responsive-img fit-img" alt="Search Intent, cos’è e perché è importante comprenderlo a fondo per migliorare la SEO" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/06174526/shutterstock_2502690087-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

guide e how-to
Search Intent, cos’è e perché è importante comprenderlo a fondo per migliorare la SEO
25 Feb 2025
di Annalisa Casali
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-768x432.jpg" class="card-responsive-img fit-img" alt="AI, engagement e personalizzazione: il futuro del Customer Management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/27092808/shutterstock_2126386460.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ARTIFICIAL INTELLIGENCE
AI, engagement e personalizzazione: il futuro del Customer Management
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-768x432.jpg" class="card-responsive-img fit-img" alt="L’evoluzione delle strategie omnichannel nel customer care" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24150907/PXL_20250221_100134543.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

convegno osservatori
L’evoluzione delle strategie omnichannel nel customer care
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-768x432.jpg" class="card-responsive-img fit-img" alt="Customer care e assistenza clienti: da centro di costo a centro di valore" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24163627/PXL_20250221_091309495.MP_.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

convegno osservatori
Customer care e assistenza clienti: da centro di costo a centro di valore
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-768x432.jpg" class="card-responsive-img fit-img" alt="L’evoluzione delle Customer Operations: il caso UnipolAssistance" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-1920x1080.jpg 1920w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-2048x1152.jpg 2048w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/27093623/shutterstock_2271552677.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

SUCCESS STORY
L’evoluzione delle Customer Operations: il caso UnipolAssistance
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-768x432.jpg" class="card-responsive-img fit-img" alt="AI e omnicanalità: la nuova frontiera del Customer Management" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24144516/PXL_20250221_094107463.MP_.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

convegno osservatori
AI e omnicanalità: la nuova frontiera del Customer Management
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-768x432.jpg" class="card-responsive-img fit-img" alt="AI e Customer Management: la rivoluzione dell’engagement e della personalizzazione" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24143008/PXL_20250221_092820223.MP_.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

convegno osservatori
AI e Customer Management: la rivoluzione dell’engagement e della personalizzazione
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-768x432.jpg" class="card-responsive-img fit-img" alt="Ascoltare la Voce del Cliente: il Ruolo dell’AI nel Customer Service" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24141405/PXL_20250221_094751549.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

convegno osservatori
Ascoltare la Voce del Cliente: il Ruolo dell’AI nel Customer Service
24 Feb 2025
di Federico Parravicini
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<img width="768" height="432" src="https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-768x432.jpg" class="card-responsive-img fit-img" alt="L’evoluzione del customer service: dall’efficienza alla qualità dell’esperienza" decoding="async" srcset="https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-768x432.jpg 768w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-1280x720.jpg 1280w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-156x88.jpg 156w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-1536x864.jpg 1536w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-640x360.jpg 640w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031-1024x576.jpg 1024w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031.jpg 30w, https://img.digital4.biz/wp-content/uploads/2025/02/24125740/PXL_20250221_093600031.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

convegno osservatori
L’evoluzione del customer service: dall’efficienza alla qualità dell’esperienza
24 Feb 2025
di Federico Parravicini
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Pagina 4 di 115

ECommerce

SOCIAL SHOPPING
TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"
31 Mar 2025
di Redazione Digital4
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Innovazione Italia

Governance, Risk e Compliance

Innovazione Italia

SUCCESS STORY
eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online
14 Mar 2025
di Manuela Gianni
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Governance, Risk e Compliance

GUIDE E HOW-TO
Matrice di materialità: oltre la conformità CSR verso un Risk Management sempre più efficace
30 Gen 2024
di Carmelo Greco
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Il boom dei Podcast su Youtube: oltre 1 miliardo di spettatori mensili

Pinalli investe nell’omnichannel: una nuova strategia per il beauty retail

Data Driven Marketing: 6 regole d'oro per il successo

Search Intent, cos’è e perché è importante comprenderlo a fondo per migliorare la SEO

AI, engagement e personalizzazione: il futuro del Customer Management

L’evoluzione delle strategie omnichannel nel customer care

Customer care e assistenza clienti: da centro di costo a centro di valore

L’evoluzione delle Customer Operations: il caso UnipolAssistance

AI e omnicanalità: la nuova frontiera del Customer Management

AI e Customer Management: la rivoluzione dell’engagement e della personalizzazione

Ascoltare la Voce del Cliente: il Ruolo dell’AI nel Customer Service

L’evoluzione del customer service: dall’efficienza alla qualità dell’esperienza

Archivio Newsletter

TikTok Shop arriva in Italia, verso un nuovo modello di “Discovery eCommerce"

eDreams Odigeo, l’AI dietro al successo del servizio Prime dell’agenzia di viaggi online

Matrice di materialità: oltre la conformità CSR verso un Risk Management sempre più efficace

Codice Rss

Codice Rss